Hyderabad

Old Monk Price in Hyderabad – 2026

Name: Old Monk Rum in Hyderabad
Brand: Old Monk
Availability: InStock

In Hyderabad, liquor prices are controlled by the Telangana state government. The city has seen an upward trend in prices recently.

Liquor Policy & Trends

Telangana State Beverages Corporation Limited (TSBCL) is the sole wholesaler. Retail prices are fixed by the government.

Current Market Rates

Variant wise price list for Hyderabad (Updated April 2026)

Last verified: April 2026

Variant	90ml	180ml	375ml	750ml	1000ml
Old Monk XXX Rum	~₹100	~₹190	~₹380	~₹760	~₹1040
Old Monk The Legend	—	—	—	~₹1360	—
Old Monk Gold Premium Rum	—	~₹180	~₹360	~₹720	—

Old Monk XXX Rum

90ml~₹100

180ml~₹190

375ml~₹380

750ml~₹760

1000ml~₹1040

Old Monk The Legend

90ml—

180ml—

375ml—

750ml~₹1360

1000ml—

Old Monk Gold Premium Rum

90ml—

180ml~₹180

375ml~₹360

750ml~₹720

1000ml—

Prices are subject to change based on latest excise duties and shop location.

Drinking Culture in Hyderabad

Hyderabad blends the old and new when it comes to drinking culture. The city's historic Old City, with its predominantly Muslim population, has lower alcohol consumption, while the newer western suburbs — Jubilee Hills, Banjara Hills, Gachibowli, and the HITEC City corridor — are home to a thriving bar and pub scene driven by the IT industry. Old Monk is hugely popular among the city's tech workforce, which draws talent from across India. The drink is a favorite at informal "get-togethers" (a distinctly Hyderabadi term for house parties), especially during the cooler months from November to February. Hyderabad's famous biryani culture extends to drink pairings — locals swear that Old Monk with Hyderabadi dum biryani is an unbeatable combination. The city's lakeside areas, particularly Hussain Sagar and Durgam Cheruvu, are popular spots for evening walks that often end at nearby wine shops. College campuses around Osmania University and the University of Hyderabad have long traditions of Old Monk appreciation. The annual Deccan Festival and Bonalu celebrations see a notable uptick in spirits consumption across the city.

Liquor Regulations & Price Trends

Excise Policy & Regulations in Hyderabad

Hyderabad falls under the Telangana State Beverages Corporation Limited (TSBCL), which controls the wholesale distribution of all alcoholic beverages. Since Telangana's formation as a separate state in 2014, the excise policy has been aggressive in revenue generation. TSBCL operates as the sole first point of wholesale, meaning all brands — including Old Monk — must be procured through the corporation. Retail sales happen through licensed outlets called "wine shops" or "belt shops." The legal drinking age is 21 years. Telangana imposes excise duty, VAT, and special fees that are revised periodically — the state earned over ₹19,000 crore from excise revenue in 2024-25. The state issues different license categories: FL-2 (retail for IMFL), L-1 (manufacturing), and bar licenses of various tiers. Operating hours are 10:00 AM to 10:00 PM for retail outlets. Dry days are observed on Republic Day, Independence Day, Gandhi Jayanti, state formation day, and election days — approximately 15-18 days per year.

Price Trends & Analysis

Hyderabad sits in the mid-to-upper range of Old Monk pricing nationally. The 750ml XXX bottle at ~₹760 is notably higher than Delhi (₹660) due to Telangana's aggressive excise policy. Since the state's formation in 2014, liquor prices have increased by approximately 40-50% cumulatively, driven by annual excise duty hikes. The Telangana government views liquor revenue as a critical fiscal tool, and price increments of 8-12% annually have become the norm. However, the state's rapidly growing IT economy has created a consumer base with high purchasing power, keeping demand resilient regardless of price hikes. Old Monk's price-to-quality ratio still makes it the dark rum of choice, significantly cheaper than imported alternatives.